Content Marketer (Remote)

Job description

Location: Remote, mainly UK based, as travel to our London hub will be required once a month.

Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. Chatting on WhatsApp, hailing an Uber, asking Alexa what the weather will be like tomorrow, working in the same Google Doc as your colleague: all of these things rely on complex, behind-the-scenes realtime infrastructure. That’s what Ably provides for companies like HubSpot, Toyota Racing Development, OfferUp, and Hopin.


We now live in a remote-first world where realtime digital interactions underpin our daily lives. In the near future, Autonomous Vehicles, IoT devices (e.g. connected fridges or environment sensors), and AI-powered experiences will be the norm. But new infrastructure is required to power it all.

The opportunity in front of us is immense. Our mission is to become the definitive realtime infrastructure of the internet while powering and accelerating adoption of realtime user experiences. We’re on track. Everyday we deliver billions of realtime messages to more than 200 million people in 80 different countries across web, mobile, and IoT platforms. But we can’t rest yet. In five years we want to reach one billion people everyday.


To see what life’s like at Ably, check out our careers page at and read the story of how Ably's core values came to be.


In this role

We are looking for a growth-focused Content Marketer to join our marketing team and make an immediate impact across the business as we continue our rapid growth. The ideal candidate has a strong content marketing background, with a deep understanding of SEO, content distribution, and social media.


This role will give the right candidate the opportunity to dive deep into all aspects of content marketing at an exciting B2B Enterprise SaaS company.


You’ll be a key player in making content a growth engine by:

  • Managing and editing the work of internal and external authors to produce SEO optimized content that converts.

  • Managing and executing organic social: creating posts, managing calendars and engaging in social conversations, producing various types of assets.

  • Getting content across the finish line and hitting the publish button so you can execute our comprehensive distribution process.


This role will have company-wide visibility and impact as you’ll collaborate closely with Product Management, Engineering, Sales, Customer Success, and the broader Marketing team.


Day to day, you will:

Along with your team...

  • Research, create, write, edit, and update content assets across our various content streams. You’ll work on blog posts, case studies, ads copy, landing pages, etc

  • Work closely with DevRel, Engineering, and external contributors (freelancers and agencies) to create high quality content that is optimized for SEO and conversions

  • You will be the voice of Ably in social media by crafting great social media posts that drive traffic, generate engagement, and build community with developers and engineers

  • Own the publication and distribution process. You will share content in the appropriate communities, pitch it to newsletters and publications, and get other companies and blogs to link to it

  • Independently determine new topics we could write about as well as opportunities to repurpose existing content, based on research and SEO best practices

  • Analyze key metrics of content marketing and suggest improvements to increase engagement and conversions

  • Participate in forming and executing the content strategy at Ably


Ideally, you will have:
  • Significant proven experience in Content Marketing

  • Understanding of developers, software architects, developer ecosystems, how they buy, consume and develop products, and can use that knowledge to create compelling and engaging content

  • You’re a “full-stack” content marketer––in addition to creating content, you also understand how to strategize and plan an editorial calendar as well as coordinate its distribution and measure results.

  • Continuous learner mindset, self-starter, and comfortable working with complex technical concepts

  • Strong multitasking and prioritization abilities & comfortable working on multiple projects at once

  • Excellent verbal, written, and interpersonal communication skills

  • Experience working in a fast-paced environment, as part of cross-functional teams

It would be nice if you have:
  • Any development experience (past or present) and the ability to read code

  • Knowledge of cloud computing, serverless, event-driven architectures & technologies, pub/sub, distributed systems, realtime protocols such as WebSockets, Server-Sent Events, or MQTT

  • Experience coordinating / working with external freelancers and content agencies

What’s it like to work at Ably?

Ably is entering a new phase of growth led by an experienced senior team. You’ll be part of a successful, highly motivated, and extremely collaborative team.


To provide the infrastructure required for the next generation of the internet, to tell the world about it, and to support everyone inside Ably to do so we hire people who are ready and capable of taking on challenging problems in a high-growth environment.


We want to work in a company of inclusive people who treat each other well. To really thrive at Ably, you’ll need to believe in and be prepared to do your work in line with our values, which are:

  • Open for all. Open is a mindset. When open, we’re better collaborators, communicators and creators. Whether open source, standards, or protocols, open hearts, minds, and eyes. It’s better when it’s open.

  • Bias for action. We avoid analysis paralysis at all costs. We lean into doing in order to move us forward. When we have enough of what we need to act, we act.

  • Even the best do better. We want to be the best - but that doesn’t mean we rest when we are. Improvement and growth - true betterment - is an ongoing journey. One fuelled by curiosity and taking risks.

  • Technology needs humanity. Our technology means little without people - whether that’s how we treat our colleagues, or how we design developer experiences. Being human matters.

  • Dependable people make dependable things. Dependability is integral to our mission and technology, but being dependable starts with our people. When we care enough to take real ownership of our products and problems - all else will follow.

  • Bold creativity leads to the greatest rewards. When viewed through a different lense, what stands in the way can become the way. The bigger the challenge the easier the choice: bold creativity will always move us forward, create better outcomes, and set us apart.

What’s in it for you?
  • A good, competitive salary

  • A great company culture

  • Share options

  • The chance to learn and grow with a fast-moving company, supported by a learning budget that gives you access to professional training, events, conferences, workshops etc.

  • Remote first: Unless you want to pop into our communal office space in Shoreditch, London, you’ll work from home most of the time, apart from when we have planning sessions and Summits. Travel to the office is at the employee's expense, apart from when we have Ably Summits

  • Your choice of high quality tech kit to work on

  • Home workstation set up budget of £500, plus an annual top-up of £150

  • Regular company away days and social events

  • Friday need-to-know drinks and snacks

  • Private health insurance, including Doctor@Hand

  • Access to private and confidential coaching or counselling via Sanctus

  • 24/7 Employee Assistance Programme with AXA

  • A monthly wellbeing budget with Juno

  • Company contributions towards your pension

  • 25 days of paid annual leave (33 days including bank holidays)

  • 10 days of paid sick leave (including mental health days) per year

  • Dog friendly office for when you’re in the office!


If you enjoy working as part of a technology company, value open source, and love solving hard problems - then we’d love to hear from you, regardless of whether you fit the job description exactly or not. If in doubt, drop us an email; we’d be more than happy to give you some advice on your application.


We believe our differences as individuals is what makes us great. Our people are at the heart of what we do, and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization. We encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race, religion, educational background or neurodiversity. Ably has an amazing opportunity ahead of us, and we want anyone to be able to contribute to that opportunity.